Brand Monthly Digests
Subaru
27 digests published for this automaker.
Subaru
2027 Subaru Trailseeker EV Named TopGear.com Car of the Year
The all-electric 2027 Subaru Trailseeker SUV has earned the prestigious Car of the Year title from TopGear.com U.S. Awards. This recognition celebrates its blend of electric performance, 281-mile range, and Subaru's signature off-road capability, starting at $39,995.
Subaru
2027 Subaru Outback Pricing Revealed, New Base Model Added
Subaru of America has released pricing details for its 2027 Outback model range, introducing a new entry-level trim and adjusting prices across the lineup. The new base model starts at $32,995 MSRP, marking a $2,000 reduction in the Outback's entry price compared to the previous year.
Subaru
Subaru Share the Love Event Aims for $360 Million Milestone
Subaru of America announced its 19th annual Share the Love Event, which seeks to push cumulative donations past $360 million. The initiative, running from November 19, 2026, to January 4, 2027, allows customers to direct $250 per new vehicle purchase or lease to national or local charities.
Subaru
Subaru Trailseeker Earns Wards 10 Best Engines Award
The all-electric Subaru Trailseeker has been recognized by WardsAuto, earning a spot on the 2026 Wards 10 Best Engines & Propulsion Systems list in its debut year. The vehicle was praised for its smooth operation, power, acceleration, and real-world range.
Subaru
US Pet Owners Prioritize Pets in Holiday Travel Decisions
A recent survey commissioned by Subaru of America indicates that family pets are a primary factor in holiday travel choices for U.S. owners. The findings show that a significant majority of pet owners opt for road trips over air travel to ensure their animal companions can join them.
Subaru
Subaru Reports 13.2% Sales Increase in September 2026, Forester Leads Growth
Subaru of America (SOA) reported a 13.2 percent sales increase for September 2026, with 52,056 vehicles sold. The Forester SUV achieved its best September sales performance ever, leading the brand's monthly growth. This strong showing comes as Subaru navigates a slight year-to-date decline in…
Subaru
2027 Subaru WRX GD25, BRZ ZC15 Anniversary Models Debut
Subaru of America has unveiled limited-production 2027 Subaru WRX GD25 and 2027 Subaru BRZ ZC15 anniversary editions. These special models commemorate 25 and 15 years of the WRX and BRZ in the U.S. market, featuring distinct styling and performance enhancements.
Subaru
2027 Subaru Impreza Pricing Announced, Starts at $24,595
Subaru has revealed pricing for the 2027 Impreza, which will begin at $24,595 MSRP. This new entry price positions the Impreza as the most affordable all-wheel-drive compact car available in the U.S. market, with models arriving at dealerships in late 2026.
Subaru
Subaru to Debut Limited 2027 WRX and BRZ at Boxerfest
Subaru of America has announced the upcoming debut of limited-production, enthusiast-focused editions of its 2027 WRX and BRZ sports cars. These special models will be unveiled on September 27 at Boxerfest 2026, held at the York Fairgrounds in York, Pennsylvania.
Subaru
2027 Subaru Forester Pricing Announced, New Wilderness Hybrid
Subaru of America has announced pricing for its 2027 Forester and Forester Hybrid SUVs, including the debut of the new 2027 Forester Wilderness Hybrid. Most trim levels carry over 2026 pricing, with the gas-powered Forester starting at $29,995 MSRP and the Hybrid at $34,730 MSRP. The new…
Subaru
Subaru Sales Climb 1.3% in August 2026, Key Models See Gains
Subaru of America announced a 1.3 percent increase in vehicle sales for August 2026 compared to the same month last year, totaling 62,028 units. The Crosstrek was the top-selling model for the month, achieving its best monthly sales performance of the year. Several other models, including the…
Subaru
Scott Speed, Subaru WRX Set Mount Washington Record
Subaru Motorsports USA driver Scott Speed has established a new overall record at the 2026 Paul Giblin Memorial Climb to the Clouds. Piloting the Subaru WRX: Project Midnight, Speed completed the Mount Washington Auto Road course in 5:11.982, significantly lowering the previous benchmark.
Subaru
Subaru Reports Modest Sales Increase for July 2026
Subaru of America announced a slight increase in vehicle sales for July 2026, with 54,454 units sold, marking a 0.8% rise compared to July 2025. This growth was primarily driven by strong demand for models like the Forester and WRX, alongside the appearance of new vehicles, the Trailseeker and…
Subaru
Subaru Donates $35K, Assembles Kits for Cooper Nurses
Subaru of America, Inc. has announced a $35,000 donation to The Cooper Foundation, marking its fifth consecutive annual contribution to support healthcare initiatives in Camden, New Jersey. Additionally, over 70 Subaru employees volunteered to assemble 1,000 appreciation kits for Cooper nurses.
Subaru
2027 Subaru Trailseeker EV Debuts at $39,995 MSRP
Subaru of America has announced that the 2027 Subaru Trailseeker EV will start at $39,995 MSRP, maintaining the price of the outgoing model. This all-electric SUV features 375 horsepower, a 281-mile range, and standard Symmetrical All-Wheel Drive.
Subaru
Subaru Reports Strong June 2026 Sales Driven by Key Models
Subaru of America reported a significant 18.1 percent increase in vehicle sales for June 2026, totaling 54,909 units. The Forester maintained its position as the top seller, while the Crosstrek achieved its best June ever, and the Outback saw substantial growth.
Subaru
Subaru Brataroo 9500 Turbo Set for Goodwood Debut
The Subaru Brataroo 9500 Turbo, driven by Travis Pastrana, is scheduled to make its UK debut at the Goodwood Festival of Speed Hillclimb Shootout from July 9–12. This vehicle, a modern tribute to the 1978 Subaru BRAT, features a turbocharged 2.0-liter SUBARU BOXER engine producing 670 horsepower.
Subaru
2027 Subaru Ascent Tops JD Power Initial Quality Study
The 2027 Subaru Ascent SUV has been recognized as the top vehicle in the Upper Midsize SUV segment in the 2026 JD Power U.S. Initial Quality Study. This marks a significant achievement for Subaru, which also improved its overall brand ranking.
Subaru
2027 Subaru Uncharted EV Pricing Announced, Starts at $34,995
Subaru of America has announced the pricing for its 2027 Subaru Uncharted EV, confirming that the all-electric compact crossover will retain its starting Manufacturer's Suggested Retail Price (MSRP) of $34,995. This pricing remains consistent with the previous model year, making the 2027 Uncharted…
Subaru
Subaru Details 2025 Corporate Impact Report Achievements
Subaru of America has released its eighth annual Corporate Impact Report, highlighting significant achievements in community support, environmental stewardship, and customer satisfaction throughout 2025. The report details over $26 million in donations, 15,000 employee volunteer hours, and…
Subaru
2027 Subaru Solterra EV Pricing Holds Steady Amid Updates
Subaru has revealed the pricing for the 2027 Solterra EV, maintaining its starting MSRP despite significant updates. The electric SUV features improved performance, faster charging, and a comprehensive suite of standard technologies, arriving at dealerships this fall.
Subaru
2027 Subaru Ascent SUV Pricing and Feature Updates Revealed
Subaru of America has released pricing and details for the 2027 Ascent 3-row SUV. The updated model introduces a new exterior color, enhanced charging capabilities, and an interior light control switch, with prices starting at $40,795 MSRP.
Subaru
Subaru Models Earn Top Safety Recommendations for Teen Drivers
Subaru of America announced that nine of its models have been jointly recommended by the Insurance Institute for Highway Safety (IIHS) and Consumer Reports for teen drivers in 2026. These recommendations cover both new and used vehicles, providing guidance for families seeking safe and affordable…
Subaru
Subaru's May 2026 Sales Climb 10.4% Amid EV Growth
Subaru of America announced a 10.4% increase in vehicle sales for May 2026, with 57,748 units sold. The Forester continued its strong performance as the top-selling model, while the company also achieved its best-ever month for hybrid and electric vehicle sales, which accounted for nearly a…
Subaru
Subaru Reports Mixed April 2026 Sales: Overall Decline, EV Growth
Subaru of America announced its April 2026 sales results, showing a 5.9% decrease compared to the previous year. While total sales reached 52,733 vehicles, the company also celebrated a record month for electric vehicle sales and the best April ever for the Crosstrek.
Subaru
Subaru Announces 2026 Subiefest Event Series Schedule
Subaru of America has confirmed its continued sponsorship of the Subiefest, Wicked Big Meet, and Boxerfest series for 2026. This annual event series, which celebrates Subaru enthusiasts, will visit six locations across the United States, introducing new venues in Florida and Texas.
Subaru
2026 Subaru Outback Touring Models Win Wards 10 Best Interiors & UX Award
The 2026 Subaru Outback Touring and Touring XT have been named to the 2026 Wards 10 Best Interiors & UX list. This recognition highlights the seventh-generation Outback's new interior styling, enhanced infotainment, and advanced driver-assist technology following its redesign.