Lexus Unveils 2026 'December to Remember' Holiday Campaign

Lexus has launched its annual Lexus December to Remember 2026 campaign, focusing on the adults who create holiday magic for their loved ones. The campaign introduces two new commercials, "Child's Eyes" and "Snowball," alongside returning favorites. This initiative coincides with the Lexus December Sales Event, offering incentives on vehicles through early January 2027.

New Campaign Focus and Commercials

The Lexus December to Remember 2026 campaign aims to highlight the thoughtful actions and traditions that make the holiday season special. It explores how adults, by fostering cherished memories for others, can reconnect with the joy and wonder of the holidays themselves. Cynthia Tenhouse, vice president of Lexus marketing, noted that seeing the season through a child's eyes often allows adults to rediscover some of that magic.

The new hero film, "Child's Eyes," depicts a young woman navigating holiday preparations, including securing a Christmas tree to a Lexus GX. The commercial features Willie Nelson’s song “Young at Heart” and culminates in an emotional twist that suggests the wonder of the season is not limited by age. Its companion spot, "Snowball," expands on this narrative, showing the same character engaging in a playful snowball fight with children, revealing a heartwarming transformation that underscores the theme of rediscovering childlike joy.

In addition to these new advertisements, Lexus is re-airing last year's popular spots, "Overnight Lexus" and "Over the Years." These commercials collectively aim to capture the spirit of giving and the emotional connections associated with the holiday season.

Media Placement and Reach

The Lexus December to Remember 2026 commercials began airing on November 4, 2026, across a wide range of media platforms. Viewers can find the advertisements on cable television, cable sports networks, and high-visibility Connected TV (CTV) inventory. Specific placements include major sporting events such as ESPN College Football, Amazon Thursday Night Football, and NBA games.

Further digital broadcast extensions will ensure broad reach for the campaign. These platforms include Cinema, Amazon Prime, Hulu, HBO Max, and Netflix. This extensive media strategy is designed to ensure the holiday messaging reaches a diverse audience during the peak holiday shopping season.

December Sales Event

Running concurrently with the advertising campaign is the Lexus December Sales Event. This event provides various incentives for prospective buyers considering a new Lexus vehicle. The sales offers are available for a limited time, concluding on January 4, 2027.

Consumers interested in learning more about specific incentives or available models can visit Lexus.com for detailed information.

Conclusion

The 2026 Lexus "December to Remember" campaign combines evocative storytelling with a broad media presence to connect with consumers during the holiday period. By celebrating the spirit of giving and the joy of shared experiences, Lexus aims to resonate with potential buyers while offering special incentives through its December Sales Event.