2027 Subaru Impreza Pricing Announced, Starts at $24,595

Subaru has announced the pricing for the 2027 Impreza, which will start at an MSRP of $24,595. This new entry price is $2,000 lower than the outgoing 2026 model, making the 2027 Subaru Impreza the most affordable all-wheel-drive compact car available for sale in the U.S. market. The updated Impreza lineup, which includes a new base trim, is expected to arrive at Subaru retailers in late 2026.

Pricing and Availability

The 2027 Subaru Impreza will be offered in two trim levels: the base model and the RS. The base trim starts at $24,595 MSRP, while the Impreza RS maintains its previous pricing at $29,495 MSRP. These prices do not include destination and delivery charges, which are $1,245 for most states and $1,395 for Alaska.

A premium Citron Yellow Pearl paint option is available for an additional $395. An optional package for the RS trim, priced at $2,070, includes a Harman Kardon 10-speaker sound system, a power moonroof, and a 10-way power-adjustable driver's seat with lumbar support.

Performance and Drivetrain

Both 2027 Impreza trim levels are powered by a 2.5-liter SUBARU BOXER engine, delivering 180 horsepower. This engine is paired with a Lineartronic Continuously Variable Transmission (CVT). Standard features include steering wheel-mounted paddle shifters and an 8-speed manual mode, allowing drivers to select preset ratios.

Subaru's Symmetrical All-Wheel Drive system is standard across the entire 2027 Impreza lineup, contributing to its position as the most affordable all-wheel-drive compact car. The vehicle also features dual-mode SI-Drive with Intelligent and Sport settings for varied driving experiences.

Key Features Across Trims

The 2027 Impreza features improved interior materials, including updated stitching on the center console and revised door panel materials. Cargo capacity stands at 20.4 cubic feet with the rear seats upright, expanding to 56.0 cubic feet when the rear seats are folded.

The base 2027 Subaru Impreza price includes dark gray 17-inch alloy wheels, EyeSight Driver Assist Technology, Keyless Access with Push-Button Start, and wired Apple CarPlay and Android Auto compatibility. It also comes with durable Tricot cloth upholstery, dual-zone automatic climate control, and dual 7.0-inch Multimedia System touchscreens. Standard EyeSight features include Pre-Collision Braking, Lane Departure and Sway Warning, Lane Keep Assist, and Advanced Adaptive Cruise Control with Lane Centering.

The Impreza RS adds dark gray 18-inch alloy wheels, black RS cloth interior upholstery, fog lights, and a Crystal Black Silica roof spoiler. It upgrades to an 11.6-inch Multimedia System with wireless Apple CarPlay and Android Auto compatibility, along with an enhanced wireless smartphone charger. The RS also includes MySubaru Connected Companion services with a 5-year trial, offering features like SOS Emergency and Advanced Collision Notification. An all-weather package with heated front seats, mirrors, and a windshield wiper de-icer is standard on the RS, alongside additional safety features like Blind-Spot Detection with Rear Cross-Traffic Alert.

With a lower starting price for its base model and a streamlined lineup, the 2027 Subaru Impreza aims to offer an accessible entry point into the all-wheel-drive compact segment. Its standard features and updated technology could make it an attractive option for buyers seeking an affordable and capable vehicle arriving in late 2026.