Enhanced 2027 Honda Passport TrailSport Arrives, Featured in New Campaign

The 2027 Honda Passport TrailSport SUV is now arriving at dealerships across the United States. This updated model features enhanced off-road capabilities and styling, coinciding with the launch of Honda's new multi-channel "Base to Captain" brand campaign.

The campaign highlights the Passport TrailSport's role in family adventures, emphasizing its rugged design and performance improvements for the model year.

2027 Honda Passport TrailSport Enhancements

Honda has advanced the rugged capabilities and styling of the 2027 Passport TrailSport. A reengineered suspension system contributes to improved approach, departure, and breakover angles, significantly strengthening its off-road performance. This results in a ground clearance of 9.65 inches, an increase of 1.38 inches over the previous model.

For the 2027 model year, the innovative TrailWatch™ camera system and a heated steering wheel are now standard features across all Passport TrailSport trims. The fourth-generation Passport, which debuted last year, has shown strong sales momentum, with TrailSport models accounting for over 80% of total Passport sales.

"Base to Captain" Campaign Details

The "Base to Captain" campaign centers on the 2027 Honda Passport TrailSport, portraying it as a vehicle capable of transforming everyday family road trips into imaginative off-road missions. The campaign's thirty-second spot brings this concept to life through the perspective of a young explorer.

This multi-channel campaign will be featured across various media platforms, including national broadcast, cable, and streaming television, as well as digital and social media. Placements are scheduled during high-profile national sports programming, such as NFL, college football, NBA, WNBA, and NHL competitions. Additional appearances will be on CBSSports.com, NFL on FOX, Men’s Health, Reddit, and TikTok. The campaign also spotlights the broader Honda TrailSport lineup, which includes the Honda Pilot TrailSport, Ridgeline TrailSport, and CR-V TrailSport.

Broader Honda Innovation and Research

The "Base to Captain" campaign also touches upon Honda's future product innovations and research endeavors. It highlights the Base Station Prototype, a towable RV concept developed by Honda U.S. R&D engineers that explores new possibilities for off-road adventure and accessibility.

Furthermore, the campaign references Honda's emerging research and development in space exploration. This includes a successful launch and landing test of an experimental reusable rocket completed in 2025, and ongoing research into regenerative fuel cell systems designed to support sustained human presence on the Moon.

With the 2027 Honda Passport TrailSport now available at dealerships and a new campaign underway, Honda aims to reinforce its position in the adventure SUV segment. Shoppers interested in an SUV with enhanced off-road capabilities and a focus on family exploration will find the updated 2027 Honda Passport TrailSport a relevant option.