American Honda Names Mamadou Diallo Auto Business EVP, Effective Oct 1

American Honda Motor Co., Inc. announced today that Mamadou Diallo will rejoin the company as Executive Vice President of the Auto Business Center, with his new role becoming effective on October 1, 2026. This Mamadou Diallo Honda appointment follows recent changes in sales leadership and aims to advance key strategic priorities for the company.

Diallo will be responsible for leading the U.S. auto sales business strategy and coordinating initiatives across sales, parts, and service operations. His oversight will encompass both the Honda and Acura automobile sales, marketing, and product planning divisions, as well as their respective parts and service operations within the United States.

Leadership Role and Strategic Focus

Diallo's return is part of American Honda's broader strategy to enhance customer lifetime loyalty, improve vehicle affordability, and significantly expand its hybrid vehicle sales, development, and production capabilities in the U.S. His role is central to driving strategic collaboration throughout the organization.

Eiji Fujimura, CEO of American Honda Motor Co., Inc., stated that Diallo's experience will strengthen the auto sales leadership team, improve customer service, and advance dealer relations. The company anticipates that Diallo will contribute to substantial business growth in the coming years by focusing on customer loyalty and increasing value.

Mamadou Diallo's Extensive Experience

Mamadou Diallo brings decades of automotive leadership experience to this executive position. He previously spent over 20 years at American Honda, holding various key sales and product planning roles for both the Honda and Acura brands. His deep understanding of the company, its dealer network, and customer needs is expected to facilitate a smooth transition into this senior leadership capacity.

His career at American Honda included field operations in the Mid-Atlantic, Southwest, and Central regions, alongside National Sales roles at the company's headquarters. In 2017, Diallo was appointed senior manager of Acura National Sales. He advanced to assistant vice president of Acura National Sales, Incentives and Strategy in 2019, then vice president of Auto Operations in 2021, overseeing product planning, production planning, and logistics. Most recently, he served as senior vice president of Auto Sales in 2023 before this Mamadou Diallo Honda appointment.

Honda and Acura's Market Presence

Honda maintains a comprehensive lineup of vehicles sold through more than 1,000 independent U.S. Honda dealers. The brand's offerings include models such as the Civic, Prelude, Accord, HR-V, CR-V, Passport, Prologue, Pilot, Ridgeline, and Odyssey. In 2025, Honda's hybrid vehicle lineup, which includes the all-electric Prologue SUV and hybrid-electric Accord, CR-V, Civic, and Prelude models, accounted for nearly one-third of its total sales.

American Honda has been manufacturing automobiles in the U.S. for over 40 years, operating eight major auto manufacturing facilities. In 2025, approximately 99% of all Honda vehicles sold in the U.S. were produced in North America, with 60% specifically made in America using a mix of domestic and globally sourced parts. Acura, a premium brand, offers models like the Integra, ADX, RDX, and MDX, with around 85% of its 2025 U.S. sales manufactured in America.

This executive appointment signals American Honda's continued focus on strengthening its leadership in the U.S. automotive market, particularly as it emphasizes strategic growth in hybrid vehicle technology and customer engagement across its Honda and Acura brands.